5 Things New Activewear Brands Get Wrong (and What To Focus on First)

Launching an activewear brand comes with its own set of challenges — especially if you’re new to production, performance fabrics, or supplier communication. Before you sketch a full capsule or start sampling, it helps to understand the common pressure points founders run into in this category.

I’ve pulled together a quick breakdown of the key areas new activewear brands often overlook. These slides walk you through the main development pitfalls, why they matter, and what to keep in mind as you plan your first collection.

If you’re designing your first capsule, this will give you a clearer sense of what to prioritise so you can move forward with more confidence and fewer setbacks.