Portfolio Bree Hay-Hendry
fashion/textile designer I'm a fashion and textile designer with over 15 years of experience across womenswear, interiors, and product development. I've worked in both boutique and fast fashion settings, leading the design and delivery of collections from concept through to production—including print design, tech packs, fittings, and brand collateral. As the Creative Director of interiors brands Art Hide, Amigos de Hoy and Ground Control, I bring a fashion-informed approach to homewares - developing bespoke rugs, woven textiles, and interior collections sold across the USA, UK, and Australia. My work spans commercial and high-end markets, with a focus on ethical production, sharp trend forecasting, and creative direction that ties together product, styling, and story. Bree Hay-Hendry
CURTIN UNIVERSITY | 2002–2004 Comprehensive study of fashion design, textiles, and industry practice. BACHELOR OF ARTS ( FASHION & TEXTILES) CHALLENGER TAFE | 2001 Technical foundations in apparel production and sewing construction. Cert. III in Apparel – 2001 CURTIN UNIVERSITY | 2005 Exploration of digital design and applied arts across creative mediums. Cert. IV in Visual Art & Craft PERTH TAFE | 2005 Training in small business operations with a creative industry focus. Cert. IV in Business (Small Business) Rooted in both fashion design and visual arts, my formal training blends technical garment construction, digital design innovation, and creative business acumen - equipping me with a versatile and industry-ready design skillset. education
My Works. Over the past 15 years, I’ve worked across fashion design, interiors, and digital product development - building brands, creating collections, and directing creative output spanning garments, rugs, and retail-ready templates. I’m the Creative Director of interiors labels Art Hide and Ground Control, leading product design, trend direction, and visual campaigns across global markets. In fashion, I’ve held head design roles for both boutique and fast fashion brands, managing everything from concept to production. I also founded FashionFanBase, a platform offering industry-ready tools for emerging fashion brands. With editable templates, sketch libraries, and consulting support, I help new labels navigate design and manufacturing with confidence. Let’s just say I don’t believe in staying in one lane. INTERIOR TEXTILE DESIGN Rugs, textiles, and creative direction PRODUCT DEVELOPMENT Sampling, specs, and offshore production DIGITAL TOOLS & BRAND SUPPORT Templates and tailored guidance for new fashion brands FASHION DESIGN Creative direction, design & production
Womenswear Design 2012-2020 Year Three of Something Client Information Responsible for full creative direction at Three of Something - from concept development and range planning through to fittings, tech packs, and final delivery. Designed a large and varied womenswear offering across multiple categories. The brand is stocked in both Australia and the USA, including by major retailers such as The Iconic and Revolve. End-to-end design across a diverse fashion range
Womenswear Design & Development : 2010 – 2012 Year : Ladakh Client Information Led full design and product development at Ladakh, creating fast-to-market collections across categories. Managed sourcing and production trips throughout Asia, overseeing sampling, fit approvals, and supplier coordination. The brand was stocked widely across Australia and the USA, including retailers such as Nasty Gal, Revolve, Planet Blue, Myer, Mossman, Glue and General Pants. Trend-driven fashion design and global production
Freelance Fashion Design : Ongoing Year : Various Client Information Freelance work spanning full design development, from trend forecasting and concept creation through to sketches, fittings, and production support. Projects include activewear and womenswear collections for brands like Own Kind, Rays for Days and LA Gear, with designs featured by international stockists including Revolve. Activewear, LOUNGEWEAR and womenswear design
Digital Tools & Brand Support : 2024 - Ongoing Year : FashionFanBase Client Information Founder of FashionFanBase—a platform offering digital tools, editable templates, and production resources for emerging fashion brands. Work includes the creation of professional tech packs, flat sketch libraries, and guides designed to demystify the development process. Also provide consulting support to help founders plan, design, and launch with confidence. Templates, tech packs, and industry guidance FASHIONFANBASE.com
Accessories Design Year Client Information Designed a range of fashion and lifestyle accessories with a strong focus on concept development, material selection, and product detailing. Oversaw creative direction across select pieces, from initial sketches through to final production—balancing function, trend awareness, and brand identity. Product development and creative direction : Ongoing : Various
Trend Forecasting & Creative Direction : Ongoing Year : Various Client Information Provide trend forecasting and creative direction for fashion and product development. Work includes runway analysis, colour forecasting, and concept research to guide seasonal collections. Support brands with early-stage development and mood direction tailored to market positioning and category focus. Seasonal research, colour direction and concept development
Interior Textile Design Creative lead at Art Hide, overseeing product design and visual direction from initial concepts through to final product styling. Designs have been exhibited at leading trade shows including NY NOW, High Point, WestEdge, and Las Vegas Market, and are stocked by premium retailers such as Perigold, 1stDibs, and Temple & Webster. High-End Textile Design & Product Execution : 2012 - Present Year : Art Hide Client Information
Rug & Carpet Design : 2019-2024 Year : Ground Control Client Information Led technical design across a wide range of handmade and machine-made rugs and carpets for Ground Control. Specialised in construction, material specification, and custom solutions for large-scale commercial use. Career highlights include supplying custom rugs for major shopping centres and bespoke carpet designs for national hotel groups. High-end rug and carpet design for commercial spaces
Creative direction and product design for Amigos de Hoy, known for its vibrant, design-led home textiles and playful decor. Developed standout pieces like the viral Joanie Tambourine and Flufflebuster, alongside original textile prints, rugs, cushions and surface designs. Stocked internationally by a range of boutique and lifestyle retailers. Homewares & Soft Furnishings : 2014-2019 Year : Amigos de Hoy Client Information