Moodboard vs Brand Board: Which One Does Your Fashion Line Need?

If you're new to building a brand, you may have heard both terms: "moodboard" and "brand board." They sound similar, but they serve very different purposes.

Here’s how to tell them apart, and why you likely need both.

What is a moodboard?

A moodboard defines the direction of a specific collection. It includes things like silhouette ideas, colours, fabrics, and styling cues. It’s emotional, visual, and temporary -it changes with each range.

What is a brand board?

A brand board is more permanent. It shows your logo, fonts, brand colours, and visual identity. It stays consistent across all your packaging, website, and communications.

When do you use each?

• Use your moodboard when you’re designing a new collection.

• Use your brand board when you're creating content, marketing, or packaging.

Do I need both?

Yes—but start with your moodboard. If you're launching your first range, your collection vibe comes first.

Need help getting started? Download our free fashion moodboard kit [here].